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MAKE A DIFFERENCE

Every year during Breast Cancer Awareness Month, Aveda releases a limited-edition of our bestselling hand relief™, and donates a portion of the purchase price from each sale to The Breast Cancer Research Foundation® (BCRF) for cruelty-free research. This year, for the month of October, Aveda will donate $4 U.S. from the purchase price of each hand relief™ to the BCRF.* BCRF is a nonprofit organization founded in 1993 by Evelyn H. Lauder and is the only national organization strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country. For more information about BCRF, visit bcrfcure.org.

SUPPORT CRUELTY-FREE RESEARCH

Donations from Aveda are used to fund cruelty-free research exploring environmental causes and links to breast cancer such as exposure to toxic chemicals and pollutants. For many years now our funding has been directed to a specific research project at Columbia University in New York that studies the interaction between environmental exposures and genetic susceptibility to breast cancer. Future funds will support this or similar projects.

GIVE YOURSELVES A HAND

Your contributions to breast cancer fund-raising through Aveda have added up to more than $3 million since 2001. This money comes not only from corporate contributions, but also from employees and guests who have an opportunity to donate to The Breast Cancer Research Foundation® through fund-raising activities held by the Aveda network throughout the month of October.

*Maximum annual donation of $300,000 U.S. to The Breast Cancer Research Foundation®.

**The 5-year relative survival for women diagnosed with localized breast cancer (cancer that has not spread to lymph nodes or other locations outside the breast) is 98%; if the cancer has spread to nearby lymph nodes (regional stage) or distant lymph nodes or organs (distant stage), the survival rate falls to 84% or 24%, respectively. Source: http://bcrfcure.org/res_faq.html#statistics.

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